Steph Smith: 品牌通常被认为是你的名字、标志和调色板。 实际上，您的品牌就是您的… • 精神领袖 • 特征速度 • 退款政策 • 入职 • 打包 • 价钱 这就是为什么这么多品牌推广活动失败的原因——他们忽略了人们真正判断你的标准。

原推：Branding is often thought of as your name, logo, & palette.

In reality, your brand is your…

• thought leadership

• feature velocity

• refund policy

• onboarding

• packaging

• pricing

That’s why so many branding exercises fail — they ignore what ppl really judge you by.
https://twitter.com/stephsmithio/status/1583622136228257792