原推：On its face, ridiculous.
But there is business logic.
By manufacturing a single SKU (with the seat heaters) and price-segmenting via software unlocks an OEM can lower production and inventory costs and allow customers to opt in/out even after initial purchase https://t.co/iMIqtfn6UH
BMW charging a monthly subscription fee for features like heated seats is what happens when recurring revenue envy breaks corporate brains.
Stop encouraging this madness by paying for these features, people.